video editor / content creator
**we are deeply unsatisfied with the current suite of “social” products.
rather than facilitating human connection, they’ve robbed us of meaning while exploiting our time & attention.**
digitally created vanity factors and identity-group affiliations have corroded our social fabric & sense of connection with the nearby stranger.
today, we find ourselves presented with infinite choice for the next social connection & endless information about every person & place we could potentially interact with.
instead of spending more time connecting - we’ve chosen to spend more time at home - stuck in decision fatigue & analysis paralysis - a perpetual state of distraction & infinite entertainment.
we believe there is simply too much digital friction to get to a meaningful IRL interaction.
this has led to a social recession:
we are hell-bent on swinging the pendulum in the other direction.